In 2018, I worked with ESPN colleagues across the company to create a multi-platform content strategy focused on Ninja, the king of gaming. The rollout featured an E:60 profile and ESPN The Magazine cover story that also posted on ESPN.com. Ninja revealed the cover and promoted the content to his 9.9 million Instagram followers and 3.3 million Twitter followers. Engagement on ESPN's social platforms spiked up to 9.2 times the average. The E:60 profile ran multiple times on SportsCenter and has been viewed more than 350,000 times on YouTube. 

CONTENT PLATFORMS REACHED:

• Linear TV

• Digital

• Instagram, Twitter, YouTube

• Print